Audi has kept it simple, offering the e-tron S in just two forms - SUV and Sportback.
The SUV is priced from $168,400 and the Sportback from $175,400 (both prices exclude on-road costs), which is a $19,500 and $15,500 premium, respectively over the e-tron 55 quattro SUV and Sportback.
It also means both cars copped a price rise between Audi's initial confirmation of the model in 2021, when it announced they would cost $165,600 (SUV) and $172,700 (Sportback).
Audi admits that price increase hasn't come through a specification change and is simply a result of increased costs caused by the global supply chain crisis.
Thankfully, both models are well equipped so you still feel like you're getting good value for money.
There are some cosmetic enhancements we'll get to in a moment (see the Design section) but both the SUV and Sportback come loaded with 21-inch alloy wheels, aluminium exterior finishes, four-zone climate control, ambient lighting, heated and power adjustable front seats, a sunroof, tinted glass, and S sport front seats trimmed in Valcona leather with diamond stitching.
The SUV is priced from $168,400.
There's also a 12.3-inch digital instrument panel plus Audi's increasingly common double-touchscreen to control all the entertainment and cooling, which comprises 10.1-inch and 8.6-inch screens.
A 16-speaker Bang & Olufsen 3D sound system, digital radio and wireless smartphone charging are all standard, too.
Given the supply chain problems Audi has opted to keep the options list short, with only three main choices for buyers.
The first is the most obvious, the 'Virtual Exterior Mirrors' which are cameras mounted on aerodynamic supports with an OLED display on the inside of the door to replace side mirrors.
Unlike the 'regular' e-tron that includes them as part of a package, e-tron S buyers can simply add them on their own for an additional $3500. Audi says the uptake of these ground-breaking cameras has been 44 per cent across the e-tron range.
The Sportback is priced from $175,400.
The other major option is the 'Sensory Package', which costs $9600 and adds 'Digital Matrix' LED headlights (available for the first time on an Audi in Australia), door entrance LED lights, soft close doors, Nappa leather trim on the dashboard, manual rear sunshades and heated rear outboard seats.
Finally, if you want faster portable charging, Audi is offering a 22kW AC charger for an additional $6900.
Interestingly, the e-tron S lines up very close to its petrol-powered equivalent, with the SQ7 TFSI starting at $164,400 and the SQ8 TFSI priced from $169,600. So, you're not paying a huge premium to make the switch to electric.
