Summary Le Bon Coin: the most frequented site La Centrale, l'Argus, automobile ad sites The appearance of intermediation sites such as CapCar
Le Bon Coin: the most frequented site
Le Bon Coin is the most well-known advertising site for the general public. The platform is full of articles of all kinds: clothing, collectibles, real estate, cars… In June 2016, the site had around 16,700,000 unique visitors, which placed it in 6th place for the most visited site in France. This performance applies to the entire site, it is complicated to know what proportion visited the site for the purpose of consulting car ads. However, the fraction dedicated to the automobile seems to work all the same since it represents 836,000 advertisements in total.
Leboncoin is a safe bet because the reflex of many individuals when they are looking for a product from opportunity is to go to the platform. Nevertheless, in the 800,000 advertisements present, it is difficult to stand out, so the competition is great. Indeed, the site has few search criteria: an individual having a defined idea of the model he is looking for may encounter difficulties because the site is designed to be very easy to use and therefore does not allow precise searches to be carried out. . The simplicity of the site can therefore give it a poorly organized character that desert sellers and buyers.
Finally, the site is not secure. As a seller it is important to be careful with scams (especially payment). Le Bon Coin is a platform for connecting individuals but the profiles are absolutely not verified by the server. We must remain cautious and take the necessary precautions.
In the same vein as Le Bon Coin (non-specialized advertising site), we find the site that appeared to be sold, which recently bought out its competitor Topannonces.fr. Paru Sold has far fewer visitors. The automotive sector lists “only” 254,000 ads, or about a quarter of all car ads in the right place. The site is all the same better organized, especially for cars and offers more precise searches as well as a free estimate and technical data sheets of different models.
The number of automobile sites It is possible to know the number unique visitors (UU) of a website. The number of unique visitors represents the number of different people who have been to the site. Indeed, if the same person visits the site several times during a determined period (generally one month) this will be counted as several visits but only a single visitor. These figures are not always available. For auto ad sites, in March 2012 the good auto corner was in first position among the most visited sites with 6.6 million VUs. Caradisiac held 2nd position with 3.32 million UVs. Finally, in third place was the Centrale with 2.52 million.
Specialized automobile advertising sites
Specialized automobile advertising sites also exist. Among them, the best known are Centrale, Argus and Caradisiac. In terms of visitors, the sites are less crowded than the right corner since they are less general. It is also difficult to compare such figures since the portion of visitors who only visit auto ads on the right corner is not always known. For example, in October 2018, the Argus site had approximately 3,800,000 visits.
In terms of the number of adverts, the Centrale has 322,531 car adverts, Caradisiac 334,026 and the 'Argus 151,652. These numbers are less impressive than those in the good corner. It must be remembered, however, that a certain percentage of the advertisements in the right corner are not serious.
These sites have the primary advantage of being specialized in cars. Thus, the vast majority of visitors aim to sell or buy a used car which increases their basic efficiency.
These 3 sites still have differences and it is interesting to compare them with each other:
La Centrale: the main feature of the site is that there is a charge for cars over 15,000 euros. This is a site intended primarily for individuals and historically widely used by automotive professionals. There is a lower proportion of private sellers. Indeed, individuals are more likely to go straight to sites like Leboncoin. The Centrale allows very specific research to be carried out but may therefore lose some laymen of the automobile. It still offers many additional services (warranty, free quotation, etc.) but the cars are not checked internally and scams are still possible. It is, however, a much more secure site than average. Argus: Well known for the Argus rating, the site is used by many individuals but also as an automotive information site. Indeed, there are many articles on auto news but also tests of certain models. In terms of listings, the site offers a small number of new and used cars (mostly used). The site is well made for individuals and offers some models of cars for the undecided with special needs. The search criteria as well as the themes (cars less than 10,000 euros, SUV and 4 × 4, etc.) are numerous. This helps to differentiate your car from another and reach more potential buyers. However, the site is not known for its automotive ads. Caradisiac: Like Argus, the site is better known for its automotive media side than for classified ads. The announcements section is also not highlighted on the site (under the service section). In terms of search criteria, these are generally those from the right corner. The site therefore does not provide more precise research and reaches a smaller number of visitors.
The appearance of intermediation sites like CapCar
To increase the chances of your car being sold It is important to accumulate the visibility of the ads. There is no miracle solution for this: you have to post your ad on as many sites as possible. This process can be very time-consuming and involves numerous calls from individuals, which are not always serious and rarely conclusive.
In recent years, intermediary sites of trust between individuals have developed. This is the case with CapCar, the leader in the personal intermediary sector.
The CapCar service for used car dealers1. Online quotation and inspection by a mechanic
You first get a quotation of your car, accurate and taking into account the condition of the car indicated over the phone as well as the market. This rating will be confirmed in front of the car during an inspection. This inspection is carried out by a mechanic, employed by CapCar, who comes directly to you and examines your vehicle free of charge for almost two hours. During this free inspection, around fifty photos are taken and the mechanic produces a precise and complete report of the condition but also of all the peculiarities of the vehicle (model options, repair history, etc.).
2. Putting the ad online
Using the data collected by the mechanic, the CapCar team is in charge of putting the car's ad online. The ads are very precise and include all the necessary information to reassure the buyer as well as 50 photos of the car: inside and out, and from all possible angles. The ad is posted first on the CapCar site but also on major ad sites such as Leboncoin and La Centrale.
Your car thus accumulates the visibility of all the sites which greatly increases the number potential buyers and allows you to sell your car as quickly as possible. The management of announcements but also of calls from individuals is carried out by the CapCar team. Once the inspection is complete, the seller has nothing more to do until the moment of the sale. The loss of time associated with the sale of a car is therefore entirely reduced.
3. Sale of the vehicle
Once the car has been reserved by the buyer, the sale is set. Payment is made by cashier's check which will be received by CapCar before the meeting between individuals. This means of payment therefore provides guaranteed security for the buyer who will receive the agreed sum. A mechanic from CapCar is always present at the time of the sale and supervises the signing of all the necessary documents.
The KyumpKyump service allows a quick and easy sale of your car. If you entrust us with your car, we will take care of all the paperwork and sell your car at the current market price. And of course, without all the complications, risks and waste of time that this entails.
I am selling my used car